What is Intellectual Distribution?
'Intellectual Distribution' is a phrase coined by economist & author Paul Zane Pilzer to describe a distribution method that is about to become a part of life for most people on this planet.
Pilzer says:
"The fortunes to be made in the years ahead will not be predominantly in physical delivery but in education—not in physical distribution, but in intellectual distribution: educating consumers about products and services that will improve their lives, but that they either don’t yet know about or don’t yet know are now affordable."
Why is this for of distribution about to become mainstream? For a start, look at it from the manufacturers perspective. If you put your products through a traditional distribution chain, you have to engage in some form of advertising to let people know about them. This could be television advertising, magazines or even point of sale, but you must outlay millions of dollars before you get a single sale.
With intellectual distribution on the other hand, you have a dedicated group of people who spread the word. People who use the product or service and believe in it. The manufacturer does not have to spend a single dollar in marketing or advertising until the product is sold.
What about people who are engaged in intellectual distribution? They work from home, in their own time, setting their own hours, using a telephone, computer and an internet connection. No traffic jams, no long hours away from home and they are there when the kids come home from school. Certainly an attractive alternative to the traditional carreer!
Pilzer says:
"The fortunes to be made in the years ahead will not be predominantly in physical delivery but in education—not in physical distribution, but in intellectual distribution: educating consumers about products and services that will improve their lives, but that they either don’t yet know about or don’t yet know are now affordable."
Why is this for of distribution about to become mainstream? For a start, look at it from the manufacturers perspective. If you put your products through a traditional distribution chain, you have to engage in some form of advertising to let people know about them. This could be television advertising, magazines or even point of sale, but you must outlay millions of dollars before you get a single sale.
With intellectual distribution on the other hand, you have a dedicated group of people who spread the word. People who use the product or service and believe in it. The manufacturer does not have to spend a single dollar in marketing or advertising until the product is sold.
What about people who are engaged in intellectual distribution? They work from home, in their own time, setting their own hours, using a telephone, computer and an internet connection. No traffic jams, no long hours away from home and they are there when the kids come home from school. Certainly an attractive alternative to the traditional carreer!
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